What Moves You
Marketing Campaign | September 2019
Role
Lead graphic designer
Art director
Featured Tactics
Landing page, billboard,
direct mailer, print ads, digital ads
The cardiovascular team at OSF HealthCare wanted to further develop the service line brand as a destination center for heart and vascular care. Our marketing team was tasked with concepting and brainstorming, presenting ideas to cardiovascular leaders and producing all materials for this campaign.
The style of the campaign encompasses the OSF brand (which has changed since the launch of this campaign) in the serif and sans serif typefaces, coloring with red and purple, stained class and curves. However, to make it stand out, we used black and white imagery to create high contrast between those and the bright color palette. The hand-drawn word “moves” differentiates the campaign and mimics the organic feeling of the word.
The landing page content creates a valuable experience by educating the reader about the risk factors that contribute to heart disease as well as giving them a chance to fill out a pledge form that they could then share on social media.
