Only at OSF
Marketing Campaign | December 2022
Role
Graphic designer
Art director
Featured Tactics
Landing page, moodboard,
print ads, digital ads
Competition was coming, so it was imperative to run a campaign to praise the loyalty of OSF HealthCare to the central region.
The style of the campaign falls under the OSF brand, however, for it to make an impact, we kept the design minimal. The content on most tactics only focused on the featured differentiator, so the photography and layout were the stars and could grab the reader’s attention.
Moodboard
